As of when we recorded this episode, Karamel is out of the country on a Women Travel Abroad trip in Jordan, and she is so excited to talk about marketing strategies using things like social media and email! We talk about target marketing and reaching your ideal client and the importance of identifying the difference between a social media manager and a social media marketer and why one tends to be a lot more valuable than the other.

We also list off and describe the four different types of strategic marketing and how to make use of them. Michele identifies reasons why she could use a social media marketer, and we discuss accentuating and highlighting the aspects of your business that are working. It's so important for a business owner to grow and not become stagnant, and social media marketing can definitely help prevent stagnation.

We, as always, love coming together to chat together like this, and we hope that our conversation is helpful for you! We would love to hear from you, so please be sure to reach out to us via the contact info provided in the show notes, and, as always, we appreciate you listening to the show and hope to see you next time!

 

Time Stamps

[0:30] – Karamel is out of the country right now.

[2:18] – Karamel is excited to talk about how she boosts her marketing.

[3:40] – We discover that Karamel is making social media updates three or four times a day.

[4:35] – Karamel emphasizes that you need to do what's necessary to reach your ideal client.

[6:37] – Michele admits that Upwork did not work for her.

[8:36] – Karamel argues that you need to share specific goals with your social media marketer.

[10:36] – Karamel lists the four different types of strategic marketing.

[12:36] – Learn why Michele needs someone to handle her social media.

[15:25] – Karamel says that someone we hire needs to know what they're doing.

[16:43] – Karamel talks about the cost of social media managing vs. social media marketing.

[19:14] – Karamel elaborates upon why she seems comfortable with social media marketing.

[21:52] – Michele compliments Karamel on her strategies.

[24:25] – Michele talks about the law of victory from The 21 Irrefutable Laws of Leadership.

[26:56] – Michele advises us to grow and not become stagnant.

[28:50] – We are reminded to identify our goals!

 

Resources

CEO Chronicles – Website

Email CEO Chronicles: [email protected]

Email Michele: [email protected]

Email Karamel: [email protected]

Women Travel Abroad

John C. Maxwell - The 21 Irrefutable Laws of Leadership