In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: 

• Whether category design is a choice or a need, and why
• How he rethought his product strategy with a category lens
• What he is doing to build a moat by being radically different

This episode was hosted by John Rougeux and Mike "Damp" Damphousse.

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This episode is sponsored by:

Category Design Advisors

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