Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
11.16.2020 - By Product: Knowledge — the Product Marketing Podcast
If you’ve created an innovative product, you're automatically in danger of having your ideas stolen or copied. Patenting the features that make it unique is a common approach, but is getting, maintaining and defending a patent worth the hefty costs? Intellectual Property strategist Trevor Prentice talks about those costs, illuminates several less-known but most valuable benefits—and reveals what most IP lawyers do that inadvertently hurts their product clients.