Do You Need To Plan Out A Big Product Launch? (Episode #139)

So, you have that new product you'd like to bring to market. It could be a new ebook, a new course, a new membership site, etc. So, you start thinking about product launches. Launches are sexy - no doubt about it. You've like heard the tales of the huge pay days. The million dollar days. Hell, you'd be OK with a multi-thousand day, right? :-) And it seems as if some big product launch is the way to go. But, is it? Do you really need to do a traditional product launch? In this episode, I talk about the fun parts of a launch... as well as some of the realities of a launch. Behind the scenes, it isn't always as sexy as it can seem. When is a launch a good idea? When does it make sense? And when should you slow down and think a little longer term, and perhaps forget about a traditional launch? And how do you get started setting up an evergreen launch funnel? All this and more... in this episode of CBB.