Timothy Astandu, CEO and Co-Founder at consumer insights platform Populix, offers an entertaining retelling of the company's origin story, before detailing Populix's attempts to deliver far deeper and more detailed consumer insights compared to the inefficient and problematic offline alternatives that have heretofore prevailed in Indonesia. Measuring "brand health and consumer behavior" are the two most urgent use cases; which moreover span all conceivable industries; from education to diversified conglomerates to automotive to FMCG and beyond. Timothy also discusses how AI has both measurably improved the broader consumer insights space, and specifically allowed Populix to roll out entirely new insights and functionality in this USD80b global market.