The money is in the list. 

We have heard it before. 

We know how important it is to build a list as it is one of the most important assets in your business. 

The traditional way of building a list is by offering a lead magnet. This means you give your audience something for free in exchange for an email. 

But....do you really need to build a lead magnet or is there a better way??

One of the greatest marketers manages to build a list with a 60% opt-in rate without a lead magnet. Pretty cool uh?

I'm sharing it all in this episode.

Hit play and listen.