Stuck on the “find your niche” advice? This episode cuts the jargon and gives you a simple way to decide how focused you really need to be—without boxing yourself in.

You’ll learn:

1. What a niche actually is (in one sentence)
2. The Niche Spectrum: choose your level of focus without overcommitting
3. How to pick a Minimum Viable Niche (MVN) for the next 60–90 days
4. Three ways to niche: by WHO, PROBLEM, or HOW
5. The 10–10–10 Test to validate your idea fast (convos, posts, invites)
6. When you don’t need a niche yet—and what to do instead

Walk away with a one-line message that passes the 5-second test and a 7-day plan to prove it works. Clarity converts. Complexity confuses.