Niching isn't about boxing yourself in or limiting your audience—it's about giving your business shape and direction. Your niche provides structure to your message and content, making it easier for potential clients to understand how you can help them solve their problems.

• A niche consists of the problem you solve, the person you solve it for, and your unique approach to the solution
• Many coaches get stuck thinking visibility is the issue when their message lacks clarity and direction
• Your niche should feel like a container you can grow in, not a corner you're trapped in
• Popular health coaching niches include hormone balance, gut health, energy optimization, and nervous system regulation, autoimmune support, blood sugar management, and weight loss resistance are also valuable niches
• Choose a niche based on patterns you see, problems you've overcome, or areas you're passionate about
• You don't need to commit to one niche forever—you just need enough direction to create coherent content

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