** What is your goal for the website?

** A website is like a living document. It takes work to maintain.

** Your website should be driving users to something.

** Why are we talking about this? It is a common topic with new incubator members.

⁠**⁠ What if your actual company name domain is already taken?

** Fabbro Industries web strategy.

** EDA Funding.

** If you can't put up relevant, cogent information about what you're doing, why have a website?

** What is your message and target market?

** Triggers, calls to action, SEO and the resources you have.

** Sometimes having a website does you a disservice.

** Know what channels your customers buy from.

** Don't just automatically assume you need a website.

** I know my market, so I took down my websites and doubled down on social media.

** You have to be an expert about your own company.

** I don't sell on Etsy because I feel it would dilute my particular brand.

** Do your research for your particular product and market.

** Our products sell better in person because they are heirloom quality.

** Use proper intel to know your market.

** You must do your research specific to your own products and goals.

** Theories and books are great, but they are not 100% applicable to each specific case.

** One of our members came in with all the buzzwords but didn't know how to apply them.

** The Chinese restaurant we use doesn't have a website.

** Try it, test it, listen to the market and be willing to change.

** Know your business model and what your customers value and how to provide that value.

** Have the right resources at the right time to execute your web strategy.

** What is the journey you are taking your customers on?

** Observe your market first to see where you fit.

** It can pay off 10-fold to have your strategy properly mapped out.

** Founders and inventors can get frustrated by a lack of quick progress.

** Don't buy the hype, buy the journey, and other useful cliches.

** Listen to the market research and filter the information.