What are the reasons you are building a website? Is it because everyone is doing it? What do you want your website to accomplish? You need a good business reason to have a website.

• Analytics
• Conversions
• Reasons why your business doesn't need a website
• Social media should your satellite sites and your website should be your home planet
• Building authority by giving away knowledge for free

[00:00] Intro

[00:22] Discussing the question of whether every business needs a website

[01:12] Measuring the success of your website

[05:12] Examples of businesses that may not need a website

[10:06] Importance of owning your online content

[17:03] Positioning your business as an authority on your website