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Do You Really Need To Try Every New PR or Marketing Practice?
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car.
Going at public relations and marketing can be very similar for those not schooled in the art and science. Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be, is foolhardy and will prove expensive.
In this podcast, Mike explains why going from “Zero to 60” is often the road to nowhere.
Music:
Song: “The Road I’m On”
Artist: 3-Doors Down
For More:
www.periniassociates.com
On Facebook, Twitter and Youtube
A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
View all episodes
By Michael Perini, ABC
5
11 ratings
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car.
Going at public relations and marketing can be very similar for those not schooled in the art and science. Wanting to add every new practice into the PR or marketing “arsenal,” without determining what the destination or return on investment might be, is foolhardy and will prove expensive.
In this podcast, Mike explains why going from “Zero to 60” is often the road to nowhere.
Music:
Song: “The Road I’m On”
Artist: 3-Doors Down
For More:
www.periniassociates.com
On Facebook, Twitter and Youtube
A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado