Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. Social media took over the industry (and consumer lives in general) in the late 2010s, and ever since then, the website has seemingly taken a backseat in relevance and importance.

But social media like Facebook and Instagram have a number of shortcomings – both from a feature and experiential perspective – that make maintaining a website, in addition to social media profiles, a no brainer from a marketing perspective.

In this episode of Vision Slightly Blurred, Allen and Sarah talk about how photographers and photo editors are using websites and social media to find and maintain relationships with one another.