There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called “Center of the Universe Syndrome,” (COTUS) and it can develop due to event planning stress, lack of education, or just plain laziness. It manifests as either arrogance or indifference, with exhibitors relying too much on outside circumstances (show management, booth location, etc.) to drive traffic to their booth instead of being proactive. Left unchecked, it can