January 21st 2025 - In today's Growth note, the focus is on the importance of truly understanding your customer to avoid losing money. Frazier discusses the need to delve deep into customers' pain points, frustrations, goals, and values, rather than making surface-level assumptions. 

Frazier provides actionable insights on identifying customer problems, addressing their fears, aligning with their values, and understanding their decision-making process. He encourages active listening and asking more questions to build trust and offer tailored solutions. 

00:00 Introduction and Weekly Success Call Reminder 
00:28 Understanding Your Customer Deeply 
01:56 Key Drivers to Understand Your Customer 
02:38 Addressing Customer Fears and Values 
03:28 Tailoring Solutions and Building Trust 
03:57 Actionable Steps for Better Customer Understanding 
04:40 Conclusion and Final Thoughts

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