Like electricity, television, and smart phones, people make use of their business without understanding it. How much do you really know about what goes on, and how you and your people accomplish it?

Consistent results and fast scaling come from full understanding of how things are done in your company. In this episode of the Cold Star Project, we look at many examples of things commonly used by people who don't understand them. Can you do that? Sure. Is it optimal? Nope.

What are you giving up by not understanding the things you use? The path to scaling fast is accomplished by knowing how you do what you do, and demanding consistent standards of behavior and results.