Everything Email Marketing

Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here's What to Do. (Season 2, Episode 17)


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Political campaign email would get a free pass to your inbox, and not be allowed to be run through spam filters, if new legislation introduced by Republicans in both the U.S. House and Senate is passed. Named the Political BIAS Emails Act of 2022 (BIAS is short for “Bias In Algorithm Sorting”), a/k/a HR 8160 and SB 4409, the new law would require that email receiving systems such as Gmail, Outlook, Yahoo, and all the others, deliver political campaign email directly to your inbox, and they would be expressly forbidden to run it through their spam filters at all.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-you-want-political-email-to-bypass-spam-filters-and-go-directly-to-your-inbox-congress-does-heres-what-to-do/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

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