January 28th, 2025 - In today's episode of Growth Notes, Frazier emphasizes the influential power of "new media" channels like social media, podcasting, and YouTube. He discusses how these platforms are the new TV channels where consumer attention and influence lie. 

Frazier shares a success story to highlight the importance of staying consistent with content creation and marketing efforts. He advises setting long-term goals rather than expecting instant results. 

This episode reiterates the necessity of being present on platforms like YouTube, TikTok, Instagram, and Facebook to build a sustainable business and generate leads. Frazier concludes with encouraging words to add value daily and be consistent for meaningful business growth over time.

00:00 Introduction and Weekly Success Call
00:35 The Power of New Media
01:31 Success Story: The Long Game of New Media
02:42 Consumer Behavior and New Media
04:03 Consistency and Long-Term Strategy
06:02 Final Thoughts and Encouragement

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