In this episode, Erica helps you to unleash the potential of words through the messaging matrix. She lays out the two sides of the matrix: foundational messaging (values, vision, purpose, mission) and messaging by audience (pro tip: optimize for no more than 3 audiences). Erica gives practical steps so you can achieve concise, compelling, and repeatable messaging.

Resources Referenced:

Episode 3: Marketing Objectives https://apple.co/2Xr868Z

Episode 5: Who Are Your True Believers? https://apple.co/2MTk1ut

Episode 10: Using Words as Tactical Instruments https://apple.co/39xlZID

Episode 17: Search Engine Visibility https://apple.co/35nk2wU

Episode 19: Become a LinkedIn Blackbelt https://apple.co/38uQU8T

Claxon Marketing Email List: https://www.claxonmarketing.com/about/

Connect with Erica:

Website: 

http://www.claxonmarketing.com/

https://claxonuniversity.com/

https://www.claxonmarketing.com/wordifier/

Twitter: https://twitter.com/ClaxonMarketing

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]