Episode 64. Do Your Stories Need Structure? with Andrés Oliveros 

How important is using the right structure (or any structure) when you tell a story? How many stories do you need? And how can journalism help you tell better strategic stories? 

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp 

And if you love the show and would like to support us, you can buy me a coffee at https://www.buymeacoffee.com/storypowers

My guest today is Andrés Oliveros.

Andrés is the co-founder of Astrolab, a firm that has the objective of impacting millions through behavioral design. They craft change, communication and learning experiences to influence behaviours and create new habits. Since its foundation in 2011, Astrolab has worked with 100 of the 500 biggest companies in Mexico, including giants like Walmart, Heineken and Home Depot.

You can find him at LinkedIn and at https://www.astrolab.mx 

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You can connect with me on LinkedIn, and on https://storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon: https://amzn.to/2IBAAFw