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Docebo CEO on steady growth, systems of intelligence, pricing's value chain, and more | Alessio Artuffo
In this episode of Second Acts, Krish is joined by Docebo’s (NASDAQ: DCBO) CEO, Alessio Artuffo.
Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more.
—
Chapters:
(00:01) Episode highlights
(03:13) Episode intro
(05:40) A brief note on Docebo’s 20-year path
(07:14) Docebo’s many second acts
(12:14) A philosophy of balanced growth
(17:56) The post-COVID reset
(21:39) System of record → System of intelligence
(28:10) Real AI adoption starts with customer problems
(31:57) Rewiring Docebo’s GTM for an AI-led future
(34:23) AI, FedRAMP, and unlocking new markets
(40:33) SI partnerships as multipliers
(43:00) A methodical approach to AI monetization
(46:54) Pricing “clear, non-arguable value” with simplicity
(50:14) A hypothesis-led, cross-functional pricing process
(55:54) Alessio recommends a Lencioni classic
—
Referenced:
Docebo
NASDAQ
Edugo
“From System of Record to System of Intelligence:”
Accenture
Deloitte
Kyle Lacy
Mark Kosoglow
FedRAMP
The Five Dysfunctions of a Team
—
Connect with Alessio:
—
Connect with Krish
X
—
About Chargebee:
Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra. Learn more.
View all episodes
By ChargebeeIn this episode of Second Acts, Krish is joined by Docebo’s (NASDAQ: DCBO) CEO, Alessio Artuffo.
Alessio talks about: Docebo’s many second acts from the early days of bootstrapping to their recent AI-native reinvention, what they have learned about sustaining balanced growth as a public SaaS company, how “clear, unarguable” enterprise value (not AI hype) drives their product and monetization decisions, the internal idea-to-execution value chain of pricing ownership, why focus (not TAM) is the big constraint in horizontal markets, a Lencioni classic he keeps going back to, and more.
—
Chapters:
(00:01) Episode highlights
(03:13) Episode intro
(05:40) A brief note on Docebo’s 20-year path
(07:14) Docebo’s many second acts
(12:14) A philosophy of balanced growth
(17:56) The post-COVID reset
(21:39) System of record → System of intelligence
(28:10) Real AI adoption starts with customer problems
(31:57) Rewiring Docebo’s GTM for an AI-led future
(34:23) AI, FedRAMP, and unlocking new markets
(40:33) SI partnerships as multipliers
(43:00) A methodical approach to AI monetization
(46:54) Pricing “clear, non-arguable value” with simplicity
(50:14) A hypothesis-led, cross-functional pricing process
(55:54) Alessio recommends a Lencioni classic
—
Referenced:
Docebo
NASDAQ
Edugo
“From System of Record to System of Intelligence:”
Accenture
Deloitte
Kyle Lacy
Mark Kosoglow
FedRAMP
The Five Dysfunctions of a Team
—
Connect with Alessio:
—
Connect with Krish
X
—
About Chargebee:
Chargebee helps thousands of recurring revenue businesses unlock second acts of scale with transformative billing, monetization, and growth infra. Learn more.