<p>Alex Kracov, founder and CEO of Dock, and Eric Doty, Head of Marketing, walk through the full anatomy of a product launch at Dock—from roadmap planning and messaging development to sales training, soft launches, and marketing tactics.</p>

Alex Kracov, founder and CEO of Dock, and Eric Doty, Head of Marketing, walk through the full anatomy of a product launch at Dock—from roadmap planning and messaging development to sales training, soft launches, and marketing tactics.

Dock's Product Launch Playbook

Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it.

Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories.

We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world.

If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.

Business

Entrepreneurship

Marketing

Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.

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Dock's Product Launch Playbook

Dock's Product Launch Playbook