In this conversation from DOCSF 2025, Dr. Joshua Liu, CEO of SeamlessMD, joins Dr. Stefano Bini to unpack what it really takes to drive digital innovation inside healthcare systems.

Drawing from over a decade of experience helping hospitals adopt patient engagement software, Dr. Liu shares five hard-earned, often counterintuitive truths about getting new technologies off the ground. From learning why solving clinical problems isn't always enough, to navigating the complex web of champions needed for long-term success, this session offers a grounded, practical playbook for innovators.

Dr. Liu also discusses the evolving role of AI in patient journeys, the value of clinician-approved content in digital tools, and why trust and workflow integration matter just as much as the technology itself.

Whether you're building a startup or launching a new digital initiative, this talk is packed with candid insights on what works and what doesn’t when introducing new tech in healthcare.