The new expert culture lies within the fact that you don't need real credentials to be an expert anymore. You simply need an opinion. Many people think that being an expert no longer requires degrees, certifications, and official recognition. Doctors, physicians, executives, and VIPs need to do more in this environment (than simply go to school) in this new culture. In this episode:

3:30 Where did this new 'expert' culture come from?

7:00 Write a book

10:00 Delight the media

14:00 Other expert external validation

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