Hi #SmartCommunity friends. Welcome back to this very special series here on the Smart Community Podcast, all about data storytelling. As part of my PhD research, I've been speaking with experts from all over the world who are using data visualisations and storytelling in real world projects to support decision making and advocacy.

In today's episode of the Smart Community Podcast, I'm speaking with Rocio Rodriguez Almaraz. I actually met Rocio on the Homeward Bound leadership program, and we spent some time in Antarctica together. Rocio is a campaign strategist, documentary producer and project manager focused on climate change campaigns and projects, based in Argentina.

Rocio and I discuss the role and importance of data visualisation and storytelling in advocacy, strategies to use data to engage audiences and create impact, as well as the challenges faced by NGOs and small organisations in communicating effectively due to limited resources. 

We talk about the need to tailor communication and data visualisations to different audiences and contexts, and the ways digital tools can be used in direct community engagement. Rocio shares some examples of impactful data visualisations and their influences on decision-making and public awareness, and reflects on the complexities of measuring impact and attributing change to specific communication efforts.

We finish our chat with Rocio's advice about using data visualisation to prioritise what's most important to communicate. As always, we hope you enjoy listening to this episode as much as we enjoyed making it.

Connect with Rocio on LinkedIn 

Connect with me via email: [email protected]

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Podcast Production by Perk Digital

This podcast is recorded on the traditional lands of the  Kabi Kabi peoples and edited on the lands of the Gaibal peoples.   I pay my respects to traditional owners of country and their elders past and present. I also extend that respect to all Aboriginal and Torres Strait Islander peoples listening today.  Here on the Smart Community Podcast, we talk about data, technology, communities and the future. First Nations peoples have been sharing knowledge, caring for country, and telling stories for tens of thousands of years.  I honour that deep connection of storytelling and community connection as we continue our conversation together here today.

Disclaimer

The views, opinions, and perspectives expressed by guests on The Smart Community Podcast are solely those of the individual speakers. They do not necessarily reflect the views, opinions, or positions of the host, Zoe Eather, or of The Smart Community Podcast as a whole.

Any discussion of ideas, products, organisations, or services by podcast guests does not constitute endorsement or recommendation by the host or the podcast. Listeners are encouraged to form their own opinions and seek professional advice where appropriate.