Off screen, Britain’s institutions – from the NHS to the police - are increasingly facing a crisis of trust. Many have responded by inviting camera crews in to offer a closer insight into their inner workings resulting in hit shows such as Keeping Britain Alive, Britain Behind Bars and Coppers. Do such collaborations offer an important corrective to a cynical mistrust in institutions, or is there always a trade-off to be made by ‘embedded’ journalists for such access? Are they just free PR for a finely controlled ‘good news’ narrative, or a genuine commitment to transparency?