In this episode, we talk about getting the most value from your content strategy. 00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There 00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav 00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics 00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts 00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In this episode, we talk about how to think about SEO services and pricing. 00:00:58 - Determine How Results Will Be Judged Before Starting 00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do 00:06:54 - Understand How Long It Takes for SEO to Gain Traction 00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency 00:11:50 - Understand the Short and Long Term Value of Content and SEO Work For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In this episode, we talk about anticipating SEO problems before they happen. 00:00:44 - Maintain Documentation of Hosting Locations 00:03:17 - Plan Workflows of New Content, Site Updates, and Changes 00:05:53 - Redesign Your Website Every Two Years for SEO Purposes 00:09:48 - Plan for Rankings to Drop with a New Site Launch 00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://craftcms.com/

In this episode, we talk about alternative strategies for nurturing soft leads to a close. 00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content 00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups 00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting 00:10:22 - Create a Members-Only Content Access Group With Valuable Content 00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In this episode, we talk about getting the most SEO value out of your webinar content. 00:01:54 - Use Your Landing Page as an SEO Content Page 00:03:17 - Load the Full Webinar Transcript to Your YouTube Description 00:05:05 - Make the Full Transcript Available on a Web Page 00:09:33 - Build Links to New Content from Older Pages 00:12:32 - Use Keyword Research to Develop Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.rev.com/ https://vimeo.com/

In today's episode, we're going to talk about using the power of story to drive your business growth. 00:01:44 - Tell Your Story Well. 00:04:00 - Make Your Ideal Customer the Hero of Your Story. 00:06:33 - Turn Your Customers' Stories into Content. 00:10:06 - Speak to Your Audience with Stories That Work for Each Stage in the Buyer Journey. 00:13:00 - Make an Emotional Connection. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO. 00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices. 00:03:59 - Create Landing Pages for Your Major Markets and Regional Identifiers. 00:07:04 - Show Case Studies. Before and After Content Is Very Popular and Helps People Understand Exactly What to Expect from What You Do. 00:09:21 - If You Are a Source of Answers for Questions About Product or Service Options, You Will Reach People Who Are Ready to Buy. 00:13:11 - Compare and Contrast Options in the Marketplace. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.answerthepublic.com/

In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool.

00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav.

00:06:36 - Develop Stand-Alone Pages for Your Important Products and Services.

00:09:09 - Think of All the Places You Control and Make Sure Your Full, Correct URL Is Included.

00:12:24 - Understand Your Google My Business Ranking and Complete Your Profile.

For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In today's episode, we're going to talk about how your marketing changes when you grow geographically. 00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines. 00:03:17 - How Should Businesses That Are Expanding Thinking About How They Present Their Service Area Online? 00:08:16 - Plan for How Your Google Maps Listing Will Support Your Stated Service Areas. 00:12:53 - How Should Expanding Regions Affect Content Planning? For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies. 00:00:25 - What Are Third Party Cookies? 00:04:15 - Build Your Social and Email Audiences. 00:06:32 - Develop Your SEO, Content, and Affiliate Programs. 00:09:28 - Use Video Content to Solve Problems and Questions. 00:12:40 - Understand Where You Are in Having a Real Sales Funnel. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.cnn.com/