Sometimes agents will say "it doesn't matter where I am, nobody cares. They just want to list with me." But I just completely disagree with that. If I'm at a company where the culture, the environment inspires me, motivates me, where I'm learning constantly, where people are smarter than me, where there's agents that are better than me, people fully engaged in the business there to help their agents, an environment of success, I'm going to do better. If the brand isn't really powerful, why are you there? I think company is extremely important. Yeah, they're going to list with you. I get that. But are they going to list with you more often at Company A, or are they going to list with you more often at Company B?