Adrian Camilleri, Associate Professor of Marketing at the University of Technology Sydney Business School.

Adrian Camilleri provides an overview of his research nudging greener car choices: He shares his earlier work testing different fuel economy metrics and activating different purchase goals. Adrian also gives us a sneak peek into his ongoing research exploring personalized nudges--the idea that different folks respond to different nudges, and that matching the right nudge to the right person might best help them achieve their goals.