Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Asana, a well-known workplace productivity company, announced yesterday it has filed privately to go public.

The San Francisco-based company is well-funded, having raised more than $200 million; well-known, due in part to its tech-famous founding duo; and valuable, having last raised at a $1.5 billion valuation.

Each of those factors — plus the fact that Asana is going public — makes the company worth exploring, but its plans to offer a direct listing instead of a traditional initial public offering make it irresistible.

The Asana flotation is going to be big news, so let’s get all our facts and figures straightened out. | To read full story, visit https://startuparound.com/read/1580839262.3439467/Does-Asana’s-planned-direct-listing-reveal-the-company’s-true-value?-–-TechCrunch?ref=audio_experience