I see ads all the time that say "content marketing doesn't work" and that you should focus on other marketing activities instead.

  Are they right?   In this episode, we'll explore what content marketing is, why it became such a big thing in the first place, and how you can leverage content to grow your business (if that's what feels right for you).  

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nikkinashofficial.substack.com