On this episode of getDigital, Bhavik interviews Neil Giller, a Direct Mail Marketing Expert and Managing Director of Central Direct Mailing (Euro) Ltd. Their conversation dives deep as they tackle whether direct mail actually works, the modern versus traditional marketing work, networking and much more. Also, stay tuned to hear Neil’s advice facing your fear and going visible online to share your expertise.

 

  “Do not go try reinvent the wheel. Start at where you are good at.”

-Neil Giller

 

Timestamps:

 

00:55 – Neil’s professional and business background

03:10 – how does a business tract and measure ROI from direct mail marketing

05:05 – quality data and how you use it for better marketing results

07:32 – the best material to send out for direct marketing

14:12 – Why Neil think Facebook is a test

20:48 – Neil’s take on public speaking and getting online presence via Facebook Lives

26:30 – Neil shares his Golden Nugget as a business owner

29:07 – Importance of writing your goals

 

 

 

 

 

 

 

Connect with Neil

• Website-Central Direct Mail
• Facebook-Central Direct Mailing Euro Limited

 

Share your thoughts with us on Twitter @cincerauk and Instagram @cincerauk

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