In this episode, I am joined by Dina El Selmy, Etiquette Expert in the Middle East. After 15 years of working as a pharmacist, Dina discovered her passion for educating corporations and individuals on communication and business etiquette. 

Key Podcast Topics:

How to hire the right people

Balancing female and males in the work environment

How to charge the right price

3 Pieces of advice for aspiring entrepreneurs

Dina’s biography:

Dina is an Etiquette and Protocol Consultant. She has successfully completed The Harvard Certificate of Innovation Implementation and The Harvard Certificate of Innovation and Creativity.

Dina has worked with international and fortune companies to educate their employees on a wide range of business etiquette subjects, including customer service, networking, business writing, retail sales training, client relations, on-boarding new employees, and effective communication. She is a keynote speaker and communication advisor for leaders of the world’s most successful brands, diplomats and celebrities. 

Podcast highlights:

00:00 Introduction

01:05 Dina’s background

03:45 What is etiquette?

06:08 Dina’s love story and family

11:33 The beginning of Dina’s business

16:59 Charging clients

19:40 How to hire the right people

27:32 How Dina’s business works

32:15 What is Dina’s driving force?

35:10 Balancing male and females in the workforce

40:40 Palestine

48:35 The future of Dina

49:55 3 pieces of advice for aspiring entrepreneurs

51:00 “I love money”

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