I'm joined in this episode by David Mannheim, a leading expert on conversion rate optimisation and experimentation. David shares his views on whether experimentation inhibits or encourages innovation and creativity. We also also talk about a number of his other passions, including Disney, Manchester United and creativity more broadly.

David is a very engaging speaker who talks with authority and care for the topics than mean the most to him. It's a great listen. Enjoy!

You can connect with David at https://www.linkedin.com/in/davidleemannheim/ and find his musings at https://substack.com/profile/9872894-david-mannheim.