Gartner recently released their Magic Quadrant (MQ)for x86 Server Virtualization Infrastructure. Both The Register and ZDnet have questioned the logic in the research. Many of the subject matter experts I follow on Twitter have questioned if the MQ is little more than marketing for those vendors that spend money with Gartner. I tackle the question and make some suggestions for Gartner which includes following the lead of Big 4 consulting practices that have to deal with similar issues.