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Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign
"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases?
Listen to this Web clinic replay to learn more about the measurable impact of green marketing on customer behavior.
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By MarketingExperiments
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"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases?
Listen to this Web clinic replay to learn more about the measurable impact of green marketing on customer behavior.