Jay Today TV

Does Growth Crush Customer Experience


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If you're some kind of drunk hobo dressed up as an Elmo in Times Square of Hollywood, that's not really doing much for the Elmo brand, is it?

 

In December, UPS is scheduled to deliver 580 million packages in the United States alone. But I've noticed that during the month of December with all of these deliveries, the UPS branding goes out the window. they're using Budget rental trucks, their friend's pickup, or some other mode of delivery, and they're looking haggard and worn. 

 

Does it really benefit the company when you have so many customers or so many Elmos or so many non-Starbucks employees working at the airport Starbucks? 

 

Sometimes, the zest for growth actually hurts your customer experience because you are cobbling together a delivery strategy without the proper resources. 

 

I'm not certain that customer service and branding can survive being that busy and that big. What do you think?

 

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SPROUT SOCIAL SHOUT OUT

 

Today's Sprout Social shout out goes to Lauren Teague (https://twitter.com/laurentee), formerly of the PGA Tour, is now working as part of the Convince & Convert team along with some of her other projects. So excited to have Lauren on the team. Learn more about us here: http://www.convinceandconvert.com/about-us/

 

OUR SPONSORS

 

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

 

ABOUT JAY TODAY

 

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

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Jay Today TVBy Jay Baer

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