Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.

It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing.

It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. 

But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that’s what we are going to investigate in today’s show. 

Coming up in episode 50:

• Can public sector engage in influencer marketing?
• How to approach influencer marketing as a government or public sector agency.
• I speak to Sinéad Carroll, founder of Irish Blogger Agency, Ireland’s dedicated influencer marketing agency. Home to 600+ bloggers, vloggers, content creators and social media influencers with a combined reach in excess of 11million.

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If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.