Prof. Giulia Priora, Director of NOVA IPSI and Assistant Professor at NOVA School of Law; is our first guest of this new season on IP and the SDGs (Sustainable Develpment Goals), and we couldn't have found a better guest for the first episode.

We talked with her about human experiences, about the paradox behind the concept of "sustainable innovation", the intersection of IP and sustainability, and the importance to think and try, not presetting any conclusions.