Enrique Dans argues that criticizing Coca-Cola for using AI in its Christmas ad is misguided. He claims that AI is becoming increasingly prevalent in advertising and other creative fields, and that resisting its use is akin to fighting progress.

Dans acknowledges that AI may displace some workers, but he believes that technological advancements are inevitable and will ultimately benefit society. He emphasizes that Coca-Cola should be criticized for its environmental impact rather than its use of AI.

This article is also available in English on my Medium page, «Does it make sense to criticize Coca-Cola for using AI in its Christmas ad?»