Part of being a successful entrepreneur is innovating in a way that catapults you ahead of your competitors. How did Canada Goose do it?
This week, Dani Reiss, president & CEO of Canada Goose, talks about why the company is committed to manufacturing in Canada despite the higher cost and how they were able to capitalize on the demand for "real, authentic" products.
Read: Is "Buy Local" B.S.?
"We're a very entrepreneurial company, and part of what that means is being able to remain quick on your feet as you grow," says Reiss. "When you're small, you can change direction much more quickly. The more you grow, the longer your timelines get."
Reiss talks about how he finds the right staff to fit the company's culture, and they key to a successful transition plan when you're a family business.