House of Content

Does Motherhood Need a Rebrand?


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Is motherhood being redefined or just unraveling? From egg freezing to step-parenting to the glamorization of tradwives, the paths to and through motherhood are more diverse (and more politicized) than ever.

As birth rates fall and childcare costs soar, a new narrative is emerging. And, it’s shaped by a generation of people who are chronically online, eager to find their own definitions.

With unique (and varying) experiences with motherhood, the hosts dive into:

  • Why economic pressure, social trends, and algorithm culture are fueling shifting parenting perceptions

  • How motherhood is redefined by career-first women and why we need new role models

  • Whether motherhood needs a full rebrand—or just room to evolve.

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House of ContentBy Melissa Kontu, Christine Goos, Janni Widerholm

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