The short answer is yes, your business and website do need SEO to gain organic traffic and visibility. 

However, there is more to it than just this.

The purpose of SEO is to grow your business or organisation by getting more qualified users to visit your website and convert it into customers.

Another point to consider is what your business goals are. Are you looking to support your existing client base or grow your business? Maybe it’s both? 

When you get clear on your goal, you can carefully select your efforts in terms of budget and time.

For more on this, take a listen to the latest podcast episode and jump on over to Let's Get Visible for show notes.