Everyone says AI loves original data—but does it actually help you show up in ChatGPT? In this video, we test a real med spa search prompt around Botox, filler, lasers, and microneedling to see which sources AI pulls, when government sites dominate, and where local businesses can break through.

Original research can turn your business into the cited source, drive referral traffic, strengthen SEO signals, and improve your chances of being mentioned in listicles, articles, and AI answers. The key is knowing which data is worth creating before you spend money on a study.

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AI visibility is becoming the new SEO battleground.

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