Is it possible that by personally customising your products (think running shoes, golf clubs, pens and more), you can improve your performance with them? Dan and Akin squeeze a research study looking into this and similar questions. 
 
 - Research Paper: 'The Self-Expressive Customization of a Product Can Improve Performance' by Ulrike Kaiser, Martin Schreier and Chris Janiszewski

Is it possible that by personally customising your products (think running shoes, golf clubs, pens and more), you can improve your performance with them? Dan and Akin squeeze a research study looking into this and similar questions. - Research Paper: 'The Self-Expressive Customization of a Product Can Improve Performance' by Ulrike Kaiser, Martin Schreier and Chris Janiszewski

Is it possible that by personally customising your products (think running shoes, golf clubs, pens and more), you can improve your performance with them? Dan and Akin squeeze a research study looking into this and similar questions. 
 
&nbsp;- Research Paper: 'The Self-Expressive Customization of a Product Can Improve Performance' by Ulrike Kaiser, Martin Schreier and Chris Janiszewski

Does Personally Customising Products Improve Performance?

Professor Dan Cable and comedian Akin Omobitan unearth social science’s hidden gems by “funpacking” peer-reviewed articles and sharing their choice findings!

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Does Personally Customising Products Improve Performance?

Does Personally Customising Products Improve Performance?