Have you ever spent time designing a poster for your upcoming concert, dropped money down for printing, spent time moving from shop to shop and lamp post to lamp post hanging them – only to wonder if it’s doing you or your show any good? We wonder the same thing. It’s not enough to have Tyler and Dannon weigh-in, so we asked Illegal Pete’s prolific graphic designer, Michael King, and storied event marketer, Virgil Dickerson of Kream Konsulting, to dissect this question with us. Where did we land? You’ll have to listen to find out. 

Let us know if you’ve founded success or if you’ve moved on to different tactics in the comments below.