In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.

What you'll learn in this episode:

• Why documenting failed experiments and messy processes creates credibility
• How research can become content that strengthens your brand
• What brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketing
• How showing obsession and passion makes even “boring” products compelling
• Why mistakes and rough edits resonate more than polished perfection
• Practical ways to uncover and share your company’s unique process as story

Text us what you think about this episode!