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The workflow for a creative has changed drastically over the past few decades. The digital age ushered in a reformation of how we communicate. But alongside that came distraction in our lives due to the open and frictionless lines of communication. The rapid fire pings can force us into a state of cognitive disorientation that pushes us to jump between chat and browser windows. They're all a cry for attention with varying degrees of (un)importance.

Narration by Charis Poon & Eugene Kan
Audio by