Marvin Miranda — Global Head of Brand and Creative Strategy at Accenture Song — joins Shann and Lynette to ask a question the industry doesn't love sitting with: is there a bit of a white savior syndrome in our industry? They trace how Western agencies spread across Asia, what the knowledge transfer got right and what it calcified into, and why Asia's most consequential marketing evolutions (creator economy, super apps, live commerce) haven't translated into more Asian voices running things in the West. The conversation moves into messier territory too — the deprivation mindset that can pit minority groups against each other, who gets to define what "excellence" means, and whether the ad industry has built the cultural fluency it keeps saying it values.