Does The Membership Model Have a Future or Is It a Passing Fad?

Memberships have been a hot topic in recent years. Everybody is talking about them, and it seems like everyone and their dog is starting a new membership; but what happens when all of this hype dies down and people move onto the next thing - what will that mean for the future of the membership model? Are memberships just the new shiny fad? And is there any point starting a membership if the bubble is about to burst? I address these questions head on in this episode of The Membership Guys Podcast, and dissect whether memberships are a passing fad or whether there's a future for this industry. Episode Summary: Why it feels like everyone is suddenly jumping on the membership bandwagon What is the "recency illusion" and how does this affect the membership market? Signs that the stage is set for significant growth in the membership industry The real danger that the rise of memberships and subscriptions poses to your business