The impact of using the word “b*tch” on perceived attractiveness depends on context, audience, and intent. For some, it might signal confidence or humor if used playfully or in a culturally accepted setting. For others, especially in formal or sensitive situations, it can come across as rude, aggressive, or disrespectful, potentially lowering attractiveness by suggesting poor character or emotional control. Studies on language and social perception suggest that profanity can reduce likability in professional or romantic contexts, but it varies widely based on individual preferences and cultural norms.